We really enjoyed making our Back Up; Don’t Smash Up video, so it’s great to find out how many people enjoyed watching it too!
Hundreds of thousands of people have watched, shared and ‘liked’ the film in which we asked people on the streets of London if they would be willing to smash their old laptops in exchange for a brand new Mac Book. That makes us very happy.
We were also really happy to find out that the video was commended in the Best IT Video category at the Computer Weekly Social Media Awards last night.
Thanks to everyone who stopped in the street to take part in the video – especially our the two proud owners of new Macs whose backup was up to date and who were confident nothing would be lost when we took a mallet to their laptops. And, of course, thanks to everyone who voted for us!
If you still haven’t seen the clip, here it is again. Keep watching and remember: back up; don’t smash up!
21st Century living is all about having it all – the power of Bluetooth headsets and broadband over WiFi means that it’s completely possible to arrange a doctors appointment whilst simultaneously whipping up a gourmet meal, baby sitting three kids and running a successful online business.
Well, it may be possible but, frankly, it’s exhausting. And, when we all have too much going on, the last thing we want is to add to our to-do list. So, it’s no surprise that being too busy ranked so high in the excuses given for not backing up in our survey.
But, would you be too busy to swap your clunky old laptop for a brand new Macbook?
We took to the streets of London to ask people if they had been too busy to back up or if their data was so well protected that they’d be willing to smash up their laptops in exchange for a shiny, top-of-the-range Mac.
When push comes to shove (and, by shove, we mean with a cracking great mallet), will anyone have backed up and protected their photos, music and irreplaceable files…?