Back Up; Don’t Smash Up

Given the choice of swapping the back paving slab that the IT department gave you in lieu of a laptop for a shiny new Macbook, wouldn’t you jump at the chance?

But what if you had to hand it over there and then along with of your files, documents, pictures and music that you had stored on it?  What if you had to smash it to pieces and watch all your work destroyed in front of you?

Maybe beauty is only skin deep and it’s what’s inside that’s really valuable.  Our research shows that people in the UK valued their data, on average, at £12,484. Suddenly the swap doesn’t seem such a good idea, does it?

Of course, if you’d backed up your data, all you’d be handing over would be worn-out keys and a smudged screen.

We took to the streets of London to tempt a stream of commuters with our offer: our brand new Macbook if they smashed up their old laptop.  Was anyone confident enough in their backup to take up our challenge?

Check out what happened in our video.