We really enjoyed making our Back Up; Don’t Smash Up video, so it’s great to find out how many people enjoyed watching it too!
Hundreds of thousands of people have watched, shared and ‘liked’ the film in which we asked people on the streets of London if they would be willing to smash their old laptops in exchange for a brand new Mac Book. That makes us very happy.
We were also really happy to find out that the video was commended in the Best IT Video category at the Computer Weekly Social Media Awards last night.
Thanks to everyone who stopped in the street to take part in the video – especially our the two proud owners of new Macs whose backup was up to date and who were confident nothing would be lost when we took a mallet to their laptops. And, of course, thanks to everyone who voted for us!
If you still haven’t seen the clip, here it is again. Keep watching and remember: back up; don’t smash up!
According to a report in today’s Metro (www.metro.co.uk), Saturday’s fire at the London Park Lane Hilton sent Black Eyed Peas’ Will.i.am into a spin as he hurried to protect his laptop, which contained the latest edits of the band’s new album.
It’s moments like these that make us realise just how valuable the information on our computers really is.
Now, you may not have the only version of the next multi-platinum-selling album saved to your hard drive, but each of us has our own precious stuff there that we’d hate to lose. That’s why having a backup copy of the files you treasure is so important.
Mozy customer Beth Lutz knows just what it’s like to lose everything in a fire. You can hear her story, and how Mozy helped, in this video:
21st Century living is all about having it all – the power of Bluetooth headsets and broadband over WiFi means that it’s completely possible to arrange a doctors appointment whilst simultaneously whipping up a gourmet meal, baby sitting three kids and running a successful online business.
Well, it may be possible but, frankly, it’s exhausting. And, when we all have too much going on, the last thing we want is to add to our to-do list. So, it’s no surprise that being too busy ranked so high in the excuses given for not backing up in our survey.
But, would you be too busy to swap your clunky old laptop for a brand new Macbook?
We took to the streets of London to ask people if they had been too busy to back up or if their data was so well protected that they’d be willing to smash up their laptops in exchange for a shiny, top-of-the-range Mac.
When push comes to shove (and, by shove, we mean with a cracking great mallet), will anyone have backed up and protected their photos, music and irreplaceable files…?
Given the choice of swapping the back paving slab that the IT department gave you in lieu of a laptop for a shiny new Macbook, wouldn’t you jump at the chance?
But what if you had to hand it over there and then along with of your files, documents, pictures and music that you had stored on it? What if you had to smash it to pieces and watch all your work destroyed in front of you?
Maybe beauty is only skin deep and it’s what’s inside that’s really valuable. Our research shows that people in the UK valued their data, on average, at £12,484. Suddenly the swap doesn’t seem such a good idea, does it?
Of course, if you’d backed up your data, all you’d be handing over would be worn-out keys and a smudged screen.
We took to the streets of London to tempt a stream of commuters with our offer: our brand new Macbook if they smashed up their old laptop. Was anyone confident enough in their backup to take up our challenge?